Videos
How Reckitt Uses Customer Feedback to Define Brand Purpose
Defining brand purpose is a process typically involving only high level stakeholders, who must align on key brand components such as organizational values, mission, and vision statement. Yet to successfully launch a brand (or re-brand), defining brand purpose cannot be carried out in isolation — it requires rich insights from core customers and users, as well…
Read MoreRethinking the Agile Manifesto for Research Webinar
Discuss partnered with Forrester and Walnut Unlimited to unpack how to approach agile research to understand customers in the webinar: “Rethinking the Agile Manifesto for Research – And How to Put Experience at the Center.” In a dynamic discussion on qualitative research and how to incorporate customer voices into design, product, and other brand decisions,…
Read MoreDigital Agile Research Webinar: How Reckitt Scales In-Depth Insights
The last two years have changed everything – especially how people socialize and connect with others. For Reckitt’s intimate wellness brands, this massive shift has led to a digital transformation initiative that emphasizes utilizing a more digital agile tool set. With a desire to better understand the sentiment and attitudes of key target audiences, and…
Read MoreHybrid Research Webinar: Activating New Hybrid Research Strategies to Drive Growth
Over the past two years, key research trends that were present even before the pandemic have accelerated dramatically, spurred on by CX, UX, and insights teams using the latest market research technology. To break down these trends, and highlight how innovative companies and research agencies are making them work to meet their research needs, Discuss…
Read MoreIntroducing Discuss: A Look at How We Turn Experiences Into Insights
How does the Discuss platform help innovative agencies, as well as CX, UX, and Market Insights teams around the world turn experiences into insights? This short video gets to the heart of what we do and love.
Read MoreThe 5 Critical Requirements to Democratizing Research
In this UXDX session, Discuss SVP of Marketing Adam Mertz explains how leading companies are rethinking their strategies to drive customer-centricity and customer empathy throughout their organizations. As customer insights increase in importance, the need to democratize insights across teams and departments has also been on the rise. Customer feedback that can be easily accessed…
Read MoreEmbedding a Human Centered Design Culture
Discuss CSO and Co-Founder Jim Longo drove a dynamic panel discussion on product design workflows and how to bring customers to the center at UXDX, featuring Tom Alterman, Director of Product Management at Asana; Baylie Brenner-Bruzgis, Head of DesignOps at Twitch; and Lindsay Norman, VP of Design at Hinge.
Read MoreThe 5 Critical Requirements to Enabling Consumer Closeness at Scale
Everything has changed in two years: consumers, markets, research and leading organizations are recognizing that in times like these, it’s more important than ever to be even closer to the consumer. In this ‘Ted Talk’ style session, Discuss.io Co-founder and Chief Strategy Officer Jim Longo distills his years of experience in relation to the dramatic…
Read MoreHow Reckitt Leveraged Discuss for Innovation
Global insights teams are often tasked with leading the innovation pipeline when it comes to product and concept development. For teams like these, speed-to-insights is a critical factor to success. At the same time, consumer insights must be rich and detailed, painting a complete picture of the consumer’s experience in order for those insights to…
Read MoreHow Agencies Are Leveraging Discuss’ Market Research Tools
In one simple, easy to navigate market research software solution, Discuss enables agencies to deliver customer insights faster, impressing their clients and delivering great interview experiences for respondents. Features like a ‘save moment’ button and other easy-to-use clipping tools help researchers create powerful highlight reels with minimal video editing or technical expertise. Because insights can…
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