Discuss Earns Spot on Greenbook Research Industry Trends (GRIT) Top 10 Most Innovative Technology Suppliers List 

Seattle, WA – November 7, 2024 – Discuss is excited to be recognized as one of Greenbook Research Industry Trends’ (GRIT) Top 10 Most Innovative Technology Suppliers demonstrating its commitment to scaling market insights in this new era. The GRIT Business & Innovation Report is the market research industry’s defining trend report, capturing the perspectives of research industry professionals across the globe. As a part of this esteemed list—compiled from more than 5,542 survey responses across 2,291 interviews—Discuss was named purely on the unaided responses of insights industry professionals, a true testament to its strong standing in the market research community.

This recognition highlights Discuss’ customer-obsessed approach, focusing on understanding and addressing both the unique challenges faced by its customers and the broader issues within the industry, solidifying its role as a trusted technology partner.

Discuss’ innovative impact is also evident in the fact that seven of the top ten brands on the GRIT Most Innovative Brands list are customers of the company. As a trusted strategic partner, Discuss has empowered these global leaders to stay closely connected to their target audiences, fueling their consumer-centric strategies and enabling them to bring their consumers to the heart of their business decisions.

The report highlights a key trend in market research: a shift from a focus on data collection to a stronger emphasis on insightful analysis, with a notable surge in generative AI adoption—over two-thirds of GRIT survey respondents are either already using it or considering it. With advancements in AI and automation accelerating this shift, researchers are empowered to uncover faster, deeper insights from large quantities of unstructured data like video interviews and text transcripts. Discuss is excited for such alignment with its innovation strategy, as the company continues to push boundaries with its cutting-edge GenAI capabilities, making it faster and easier for anyone, regardless of their experience level, to extract insights from research conducted across more than 100 global markets.

Additional awards received this year further reinforce Discuss’ status as an industry innovator. These accolades include the Overall SaaS Award in the Analytics and Business Intelligence category at the 2024 APPEALIE SaaS Awards, special recognition in the Best Online Qual category at the Market Research Society Operations Awards, and consecutive leader rankings in G2’s Spring, Summer, and Fall quarterly reports.

By focusing on customer challenges and building innovative solutions that simplify the research process, Discuss continues to redefine how global organizations scale market insights.

For more information about Discuss’ innovative solutions, visit www.discuss.io.

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About Discuss

Discuss eliminates the complex, time-consuming, and costly nature traditionally associated with market research. Our innovative platform, coupled with key services and a powerful suite of GenAI tools, enables everyone—from insights professionals to marketing and product teams—to extract valuable insights faster than ever before and drive smarter, more informed business decisions on a global scale. Trusted by leading Consumer Insights, CX, and UX professionals worldwide, Discuss is the preferred choice for global brands and agencies, including 3M, Jägermeister, Unilever, PepsiCo, Mastercard, Suntory Global Spirits, Mondelez, Reckitt, Ipsos, Human8, and Buzzback. Discover how Discuss is delivering innovation driving next gen market insights www.discuss.io.