Rethink Qualitative Research:  Unlock Strategic Business Growth

It's time to eliminate the complex, time-consuming, expensive nature involved in qualitative research.

How it works

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Trusted by the world's most innovative brands and agencies

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Platform

Purpose-built to support the entire research lifecycle

Prepare

Seamlessly set up research with an easy-to-use central hub. Tailor projects to your objectives to uncover meaningful insights.

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Ask

Answer all your qual needs in one platform. Use Live, Auto-Moderated, and Previously Recorded Research to get on-demand insights from your target audiences.

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Analyze

Turn feedback into actionable insights with powerful analysis and GenAI tools. Interpret findings to a make informed decisions backed by real consumers.

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Explore our platform

Key Capabilities

All your qual research, all in one place

Leverage a secure, global platform for all your market research needs.

Generative AI

Genie, your GenAI research assistant, helps you spend less time on the labor-intensive parts of qualitative research and makes your whole team look like geniuses – working smarter, better, and faster.

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Live research

Learn more in less time and make better informed decisions with end-to-end qualitative research software designed for interactive virtual focus groups and live interviews.

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Auto-moderated research

Turn experiences into insights with auto-moderated video feedback, usability testing, video open-ends — enabling faster, more agile qual research.

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Previously recorded research

Build a robust insights repository, no matter where the research was conducted — creating a holistic view of all research from Discuss and other sources while leveraging the power of GenAI.

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Solutions

Customized approach to achieve your qualitative research goals

Whether you prefer to take the lead or need more of a helping hand, our flexible qual research solutions are designed to meet your team exactly where you are.

Do It Together

Our experts can provide tailored support from start to finish.

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Do It Yourself

With a range of optional add-ons, we’re here when you need us.

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Teams

Empowering every team, regardless of experience

Testimonials

The platform loved by teams across the globe

“Since adopting Discuss, we’ve seen a dramatic uptick in our teams getting connected to consumers. In just a few months, over two hundred of our team members have engaged in virtual IDIs, really learning how to connect with consumers and understanding them and what’s going on in their lives.”

Sarah Tomasaitis

Director of Consumer & Shopper Insights

“Our problem to solve was that change is constant and we had to ask ourselves, how do we become more human centric and connect with humans in a more regular, agile way and remove some of the historical constraints to connections at scale. Discuss is serving as a solution to this problem.”

Sioned Winfield

Senior Director of Global Insights & Marketing Capabilities

"At Telenet, we empower our product teams with tools like Discuss, enabling them to directly connect with consumers and truly understand their wants and needs. Customer feedback is at the heart of our strategy, and Discuss ensures that every business team can actively listen to and act on our customers' voices.”

Laurence Fermont

Market Research Analyst

“Discuss and Genie have become indispensable tools in our qualitative research toolkit, enabling us to stay agile, responsive, and ahead of consumer trends.”

Julie Katz

Senior Manager of Global Consumer Insights

“We have clients coming to us and asking us what software we’re using because they’re so impressed by it. Some of our really large global tech customers even make their own, but they’re coming to us excited about how easy yet powerful the Discuss qual platform is.”

Robin Lindberg

Principal – Research Operations

“I know some companies like to go the “cheap” route and use Zoom or Teams because they already have it, but those platforms are not for research and don’t have the added features that Discuss has.”

Sandra Ferris

Qualitative Director

“We've been delivering quick highlight reels to clients after research is completed and they have been loving it.”

Katie Shaw

VP of Operations

"From start to finish, Discuss has been an awesome partner. Discuss helps us be more agile, which is critical.”

Liz White

SVP, Research & Strategy

Why Discuss

Redefining market insights for global organizations

Our all-in-one platform removes the common roadblocks in qualitative research, allowing anyone, anywhere to easily gather in-depth consumer insights faster than ever before and on a global scale.

About us

Success stories