Discuss Celebrates its 8th Straight G2 Leadership Recognition: Named Best Results and Most Implementable among other Top Rankings

Empowering global brands and research agencies with the easy button for qualitative research

Seattle, WA – September 24, 2024 – Discuss has again been named Leader in the G2 Fall 2024 Reports for User Research and Consumer Video Feedback, extending its consecutive streak of top rankings for over two years running. 

Discuss earned #1 rankings for Best Results, Most Implementable, and Best Usability, while also securing Momentum and Overall Leader badges again across both the Consumer Video Feedback and User Research categories’ Grid Reports. Additionally, Discuss received leading rankings above the industry average in both categories for quality of support (96%), ease of use (94%), meeting customer requirements (93%), ease of doing business with (96%), and likelihood to recommend (95%).

Empowering anyone to confidently and easily run qual

Securing the #1 Most Implementable and #1 Best Usability spots is a testament to Discuss’ understanding that in qualitative research, it’s not just about having the right technology, but also ensuring that the tech is easy for everyone to use and integrates seamlessly into the research process. Ease of use is a core focus for Discuss, reflected not only in its user-friendly platform but also in its best-in-class Customer Success team and key support services that empower its users’ success. 

The newly launched Discuss University further supports this commitment. DiscussU is a 24/7 virtual hub that offers trainings, best practices, guides, and certifications. It equips users with the tools needed to extract valuable insights that drive smarter business decisions. From courses on conducting and moderating empathy interviews to platform trainings to ensure users understand how to best leverage the platform – DiscussU is helping researchers engage with their target audience with confidence and succeed in their research endeavors.

Delivering tangible results with the fastest time to ROI

Global brands and research agencies are seeing the tangible value of Discuss faster than ever as the platform’s time to ROI continues to shorten. Reviewers now report a 5-month return on investment—less than half the industry average of 11 months. In a recent industry webcast, Suntory Global Spirits, a global leader in the beverage industry, revealed that in just three months of using Discuss, their consumer closeness increased tenfold, with over 200 employees actively participating in live in-depth interviews with their consumers. 

Eliminating customers’ biggest pain points

This latest recognition from G2 reflects Discuss’ ongoing global growth as highlighted in the company’s recent mid-year momentum release. By actively listening to its customers and working tirelessly to solve their problems, Discuss’ continued innovation serves to eliminate the complex, time-consuming, expensive nature involved in qualitative research. The company’s latest product release and ongoing GenAI advancements focus on further removing these constraints.

“So much of what drives our success and enables Discuss to be easily adopted and scaled goes beyond just our platform,” said Adam Mertz, Chief Growth Officer. “It’s also our relentless obsession with our customers. We really have them to thank for these awards; their feedback is our fuel for innovation day in and day out.”

What Users Are Saying About Discuss on G2:

Talk to an expert today and discover why research teams worldwide rely on the award-winning Discuss platform to transform insights into actionable strategies.

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About Discuss

Unlocking the power of innovation to drive next gen insight, Discuss stands as an all-in-one platform, meticulously designed by researchers for researchers. We believe in the transformative impact of truly listening, understanding, and valuing customers’ experiences, recognizing their critical role in fostering empathy and human centricity. Trusted by the leading Market Insights, CX, and UX professionals worldwide, Discuss goes beyond data points, delivering in-depth insights in real time and transforming customer relationships. As a pioneering leader in the qualitative market research space, our platform is the choice of global brands and agencies, including Unilever, Viking Cruises, Ipsos, KraftHeinz, HP, Reckitt, and Mastercard, enabling them to make more informed strategic decisions faster than ever before. For a deeper understanding of how Discuss is redefining the standards for success in consumer research, visit www.discuss.io.