From Apathy to Empathy: The 3 Steps to Design for Human Centricity at Scale

Despite significant investment over many years, most organizations still have yet to successfully enable their teams to truly understand their target audiences. The critical failure points are well known - the complexity of obtaining in-depth insights quickly, alignment around a programmatic approach to human centricity, and the lack of tools to help turn experiences into insights and share those insights across teams.

This webcast will provide perspectives from Sarah Tomasaitis, US Insights Director, Suntory Global Spirits, along with Forrester’s Lead Analyst on user experience, Senem Guler Biyikli, PhD and Adam Mertz, Chief Growth Officer for Discuss. In this interactive session, each will share their perspectives on how organizations can eliminate the past pains in this new era of human centricity, including:

• Their frameworks for eliminating the common failure points to scaling human centricity
• Next steps to driving substantial, quantifiable ROI for their organizations in this new era of market research
• Real world examples of applying human centricity to both the front end of innovation and post launch of products, campaigns, experiences, and messaging

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