Partnering with PepsiCo to Drive Human Centricity on a Global Scale

The Challenges of Scaling Human Centricity

As consumer needs, preferences and trends constantly evolve at an accelerating pace, businesses must recognize the growing importance of truly understanding what their customers want. With the rising necessity to be human-centric, global organizations must overcome the historical constraints to connecting with their consumers at scale and find ways to engage with them in a more regular and agile way.

Scaling human centricity on a global level comes with its own set of challenges as traditionally, conducting empathy work has been:

• Expensive
• Subjective
• Time-consuming
• Hard to interpret

Transforming Human Centricity with Discuss’ All-In-One Solution

Discuss, the all-in-one platform driving human centricity, is addressing these challenges with its unlimited research model, next gen technology, and global research hub.

Unlimited Research Model that Incentivizes More Qual

The Discuss platform features both asynchronous and live research elements packaged in an innovative unlimited research model that removes the time, resource, and financial disincentives for research teams to regularly engage with their key target audiences. This unlimited model also offers global organizations the essential services and support they need for all of their research projects including live tech support on every session, recruiting respondents, reporting writing and more.

Leveraging the Latest AI Technology to Scale Human Centricity

With Discuss’ next gen suite of GenAI tools, global organizations are enabled to scale their human centricity and dramatically accelerate their time to insights. Traditionally, researchers have spent weeks pouring over hours of recordings and data after a research project. Discuss eliminates this bottleneck, summarizing live and asynchronous research, highlighting project-level themes and quotes, finding quotes and summaries to specific research objectives, and suggesting or auto-magically creating highlight reels, in just a few minutes.

Discuss’ GenAI tool also breaks down language barriers for global empathy projects – summarizing interviews from a multitude of languages and countries, assessing each conversation, and using them to craft project level summaries, key themes, and supporting points and statements for each theme.

One Global, Central Qual Platform

The Discuss global research hub offers a centralized and searchable research repository, making it easier for global teams to access in-depth conversations and insights, on-demand. This globally accessible repository consolidates all of your qualitative research efforts under one roof, encompassing live interviews, asynchronous activities, past research (which can be uploaded to the platform), and GenAI-powered analysis and video editing tools.

Strategic Partnership with PepsiCo: Unlocking Human Centricity at Scale

“Our problem to solve was that change is constant and we had to ask ourselves, how do we become more human centric and connect with humans in a more regular, agile way and remove some of the historical constraints to connections at scale. Discuss is serving as a solution to this problem.”

Sioned Winfield
Senior Director of Global Insights & Marketing Capabilities at PepsiCo

From Sioned’s Presentation at the TMRE@Home Virtual Webinar, 2024

Watch the full TMRE@Home session here.

As a strategic partner of PepsiCo, Discuss is helping the global organization unlock human centric growth ambitions:

This strategic partnership will empower PepsiCo to:

• Glean faster insights: With Discuss’ GenAI tool that harnesses the latest and most advanced technology, PepsiCo is ensured unparalleled precision and quality of outputs while dramatically accelerating their time to insights.
  
• Strengthen consumer understanding: With the ability to have more frequent and deeper conversations with consumers, listening to and observing their life experiences through the Discuss platform, PepsiCo can prioritize the authentic human connection element of their brand.
  
• Drive human centricity in business decisions: By leveraging Discuss’ next gen solution, PepsiCo is positioned to embed its consumers’ voices into its business objectives to deliver innovative products that its consumers love.

“It’s no secret that consumers are always evolving, and we’re excited to help PepsiCo become more human-centric in this new era of market research. We’re excited for this strategic partnership as it promises to only be a game-changer for PepsiCo in their human centricity initiatives, but also in helping us further innovate and push the entire research space forward in exciting new ways.”

Adam Mertz
Chief Growth Officer at Discuss

Adopting Discuss’ all-in-one platform and GenAI capabilities, PepsiCo is able to drive global connectivity and ensure that its colleagues across the world are integrating human connections effortlessly into their brand processes.

For more information about PepsiCo and Discuss, please visit www.pepsico.com and www.discuss.io, respectively.