Humanizing Data: Next-Gen Insights and GenAI for Consumer-Centric Empathy

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From the Corporate Researchers Conference (CRC) | September 2024

Explore the future of consumer empathy with Tyler Converse, Global Manager of Consumer Insights at Suntory Global Spirits and Jim Longo, Co-Founder and Chief Strategy Officer of Discuss.

Learn how Suntory Global Spirits is spearheading a new era of unlimited research using best-in-class technologies and GenAI tools, elevating the consumer voice to drive business decisions.

In this session, Tyler shares insights into Suntory’s innovative consumer empathy program, emphasizing the importance of getting to know customers as people first, consumers second. Discover actionable strategies for bringing the consumer voice to the forefront of all business decisions, scale human centricity globally, and transform your approach to consumer understanding.

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