Crack the code on shopper insights
Unlock the consumers’ mind through path to purchase, shop-alongs, and more to gain a clear understanding of the motivations, influences, and preferences that shape their decisions.
Trusted by the world's most innovative brands and agencies
ways to use
Take a walk in your customers’ shoes
Path to purchase
Analyze shopper journeys to identify key decision-making moments, to tailor your marketing strategies.
Explore preferences
Ensure your offerings align with consumer preferences and drive purchase intent.
Assess pricing strategies
Explore shopper perceptions of cost, enabling you to optimize your pricing strategy for maximum impact.
Shop alongs
Understand your consumers’ thoughts, feelings, and behaviors as they navigate the shopping experience.
Reveal insights hidden in the aisles
Gather in-depth insights into the emotional and psychological drivers that impact your consumers’ purchasing decisions.
Flexible research methods
Your team can gather feedback anytime, anywhere with the ability to conduct live interviews, auto-moderated studies, or upload past research recordings to the platform.
Instant AI-powered analysis
Leverage Discuss' AI assistant, Genie, to extract key themes, identify user needs, and get answers to your specific research questions with tailored insights for deeper analysis.
Global insights hub
Anyone across your global organization can access consumer interviews and insights, using them to address business questions and inform strategies.
Tailored solutions for your research goals
Whether you prefer to take the lead or need more of a helping hand, our solutions are designed to meet your team exactly where you are.
Teams
Shopper insights tools for every team
Customer Story
Featured Resources
Discover how leading global brands are using Discuss to unlock in-depth qualitative insights.
