Assess, learn, and refine with package and message testing
Capture reactions to your messaging and packaging to ensure they resonate with your target audience, connecting your brand story with what your customers care about.
Trusted by the world's most innovative brands and agencies
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Capture market insights that inform business strategies
Competitive analysis
Test your messaging against competitors to identify unique selling props and refine your positioning.
Evaluate pack designs
Present packaging concepts to identify designs that attract attention and effectively convey your brand.
Measure message recall
Evaluate participants' recall of key messages after exposure to identify what sticks and improve retention.
Explore package usability
Gather insights on packaging usability to ensure designs are easy to open, use, and understand for improved CX.
Create messaging and packaging that hits the mark, every time
Gain a deeper understanding of your customers to craft strategies that drives purchase intent.
Flexible research methods
Your team can gather feedback anytime, anywhere with the ability to conduct live interviews, auto-moderated studies, or upload past research recordings to the platform.
Instant AI-powered analysis
Leverage Discuss' AI assistant, Genie, to extract key themes, identify user needs, and get answers to your specific research questions with tailored insights for deeper analysis.
Global insights hub
Anyone across your global organization can access consumer interviews and insights, using them to address business questions and inform strategies.
Tailored solutions for your research goals
Whether you prefer to take the lead or need more of a helping hand, our solutions are designed to meet your team exactly where you are.
Teams
Package and message testing tools for every team
Customer Story
Featured Resources
Discover how leading global brands are using Discuss to unlock in-depth qualitative insights.
