Scale customer centricity to make smarter business decisions
Stay connected to your consumers with an always on approach to qualitative research. Keeping you ahead of changing consumer preferences.
Trusted by the world's most innovative brands and agencies
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Understand your consumers as people first, customers second
Build empathy
Get to know your consumers more deeply so you can create products they want, rather than trying to convince them to want your products.
Uncover perceptions
Dive deeper into your customers’ lifestyles to discover how they perceive your product or category – their thoughts, feelings, and attitudes.
Analyze buying journeys
Explore the buying journey to understand how consumers discover, evaluate, and use your products in their everyday lives.
Identify unmet needs
Uncover gaps in your customers’ current experiences to drive innovation that aligns with their needs, wants, and desires.
Bring customers to the center of your business strategy
From exploring and ideating to optimizing your current products or services, Discuss’ solution enables you to stay close to your consumers.
Flexible research methods
Your team can gather feedback anytime, anywhere with the ability to conduct live interviews, auto-moderated studies, or upload past research recordings to the platform.
Instant AI-powered analysis
Leverage Discuss' AI assistant, Genie, to extract key themes, identify user needs, and get answers to your specific research questions with tailored insights for deeper analysis.
Global insights hub
Anyone across your global organization can access consumer interviews and insights, using them to address business questions and inform strategies.
Tailored solutions for your research goals
Whether you prefer to take the lead or need more of a helping hand, our solutions are designed to meet your team exactly where you are.
Teams
Empowering every team to unlock customer-centric insights
Customer Story
Featured Resources
Discover how leading global brands are using Discuss to unlock in-depth qualitative insights.
