Consumer Insights

Unlock an always-on approach to consumer centricity at scale

Build a truly customer-centric organization with a single platform that eliminates the fragmented, time-consuming processes and makes consumer conversations easy, fast and effective.

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Trusted by the world's most innovative brands and agencies

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The easy button for connecting with your consumers

Qualitative research doesn’t have to be complex. With Discuss’ easy-to-use solution, enable your insights, marketing, and product teams to connect and empathize with your customers— allowing you to drive human centricity across your organization.

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One global hub for consumer centricity

Embed consumer feedback into every business decision with one central platform that empowers your teams worldwide to tap into consumer insights anytime, anywhere– helping them uncover key themes, address business questions, and inform their strategies.

Customer Story

“Since adopting Discuss, we’ve seen a dramatic uptick in our teams getting connected to consumers. In just a few months, over two hundred of our team members have engaged in virtual IDIs, really learning how to connect with consumers and understanding them and what’s going on in their lives.”
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Use Cases

How consumer insights teams use Discuss

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Global Consumer Centricity (VOC)

Unlock a deep understanding of your consumers and drive customer-centric strategies on a global scale.

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Agile Concept & Product Development

Get validation in your development process to make informed decisions fueled by real consumer feedback.

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Shopper Insights

Uncover purchase patterns, decision drivers and emotional triggers to enhance your customer experience.

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Message and Package Testing

Capture feedback and reactions to your designs to ensure they resonate with your target audience across the globe.

Featured Resources

Discover how leading global brands are using Discuss to unlock in-depth qualitative insights.