Videos
Benefits of Switching from Web Conferencing Tools to a Purpose-Built Qual Platform
See how switching from common web conferencing tools to a purpose-built qualitative research platform positively impacted this market research agency.
Read MoreWhy Quadrant Strategies Switched to a Purpose-Built Qual Platform
Discover why this market research agency made the switch from web conferencing tools to a purpose-built, qualitative research platform.
Read MoreA Look Into the Discuss Next Gen Qualitative Research Platform
Scaling in-depth qualitative research has been too hard for too long. This short video shares how you can eliminate friction and get to insights faster with the Discuss Next Gen Qualitative Research platform.
Read MoreUnifying Innovation: The Power of Centralized Platforms in Qualitative Research
We all love the magic of qual. But conducting it is…HARD. It’s often a giant game of telephone trying to find the perfect (and available) moderator for your project, coordinating across multiple partners, and the agonizingly long wait for insights that you need now. We know the pain, because as researchers we’ve lived it too.…
Read MoreScaling Human Centricity On A Global Level with PepsiCo
With the amount of change that’s transpired in the last 3 years, cracking the code on changing consumer behaviors and perceptions has never been more critical. Join Sioned Winfield, Senior Director of Global Insights & Marketing Capabilities at PepsiCo, along with Adam Mertz, Chief Growth Officer at Discuss, to hear about the new approach and technologies PepsiCo…
Read MoreThe Great Unlock With GenAI – An Edgewell Case Study
Learn how Edgewell Personal Care gets deeper consumer insights with the latest GenAI-based qualitative research tools from Discuss. Julie Katz – Edgewell’s Senior Manager, Global Consumer insights – and Discuss Co-Founder Jim Longo show us how GenAI is reshaping the research process at Edgewell. Packed with examples and practical tips from Edgewell’s experience, this webinar will help you…
Read MoreHow to Embrace the New Era of Qual Research | Greenbook Tech Showcase
In market research, automation is not going to take your job. But those who embrace the new era will be the ones who exceed their goals and rise above. In this session, you’ll learn the top 5 best practices for tapping into new game-changing tools and techniques that will enable you to massively scale qualitative…
Read MoreGenerative AI Fall ’23 Enhancements
Genie not only summarizes and uncovers key themes but can also help you:
Read MoreReckitt on Scaling Global Empathy Using Generative AI
Watch this popular session recording with Sai Pisipati from Reckitt talk on the new era for scaling empathy with Adam Mertz, SVP – Product & Marketing at Discuss in TMRE 2023 that included examples of leveraging generative AI, async and live qual to democratize insights.
Read MoreHow Leading Brands Innovate With Empathy By Using The Latest Digital Qualitative Techniques
In this video session in the Innovation Insights Summit 2023, Jim Longo – Co-Founder & Chief Strategy Officer of Discuss and Jill Postoak – Sr Product Marketing Manager break down how generative AI capabilities in Qual Research are literally saving users dozens of hours in analyzing responses and creating summary reports for Brands.
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