Videos
Real Voices, Real Emotions, Real Connections: How AI is Powering Human-Centric Marketing
From the Digital Marketing World Forum (DMWF) | June 2025 In today’s fast-moving marketing landscape, building authentic connections with consumers…
What Consumers Do vs. What They Say: Smarter Research in the Age of AI
From IIEX Europe | June 2025 In a world overflowing with data, the gap between what consumers say and what…
Best Practices for Blending AI-Led and Human-Led Qualitative Research
From the Greenbook Insights Tech Showcase – Online Qual Market research has evolved more in the past two years than…
How Danone Gained 6 Years of Consumer Understanding in 6 Months with Discuss
“With Discuss, we’ve gained more in-depth understanding of our consumers in the past 6 months than the past 6 years….
How Danone Transformed its Approach to People Centricity in 6 Months
From the Quirk’s London event | May 2025 As customer expectations, buying habits and perceptions continue to evolve more rapidly…
AI-Powered Insights for Product Innovation with HP
From the TMRE@Home Virtual Event | April 2025 In today’s fast-paced market, staying ahead requires real-time insights, rapid iteration, and…
A Growth Game-Changer: The AI Agent Approach to Market Insights
From The MarTech Conference | March 2025 Marketing teams thrive — or fail — based on how well they optimize…
How HP is using AI Agents to Drive Agile, Customer-Centric Innovation
HP is surfacing key insights in minutes with AI Agents, even insights from around the globe. And with the ability…
How HP is Driving Customer-Centric Product Innovation with AI Agents and Discuss
“It can be a struggle, even for us experienced researchers, to get an accurate assessment across many interviews and hours…
How HP Brings Product Teams Closer to Customers and the Impact of GenAI Agents
From the Quirk’s LA Event | February 2025 As customer expectations evolve rapidly, how can product teams stay ahead? Join Sapna…