Guides
Streamlining the Scroll: Optimizing Mobile User Experiences with Unilever
As online shopping through mobile devices surged in early 2020, Unilever’s Global E-Commerce Experience Design Director, Oliver Bradley, needed to see what was happening on-screen when consumers shop to help some of Unilever’s biggest brands, Dove, Magnum, Axe and Ben & Jerry’s optimize mobile sales and win at the digital shelf. Learn how Discuss’s mobile…
Read MoreIntersection of Mobile UX and Qualitative Research
From tapping, swiping, pinching and finger scrolling, mobile devices have unique interactions that do not exist on other devices. Mobile user experience is all about making the process seamless and intuitive. Explore modern research methodologies UX researchers use to capture user insights at scale to optimize mobile UX at every step of the development process.
Read MoreBuild What People Will Buy – Guide to Integrating Consumer Voice into Product Lifecycle
Obtaining, recording and incorporating customer feedback is critical to building successful products This guide discusses how to conduct qualitative and quantitative research at every stage of the hardware and/or software technology product lifecycle. Having real conversations with real users to discover their motivations and the emotions that form the basis for their decisions every day…
Read MoreZoom + Discuss.io
What is the best way to maximize the potential of extracting insights from consumer conversations? Leading agencies and brands add a purpose-built insights platform like Discuss.io to a generic video platform like Zoom to conduct consumer interviews for research and customer experience insights. See the value-add of the Discuss.io platform in our comparison chart.
Read MoreMicrosoft Teams + Discuss.io
What is the best way to maximize the potential of extracting insights from consumer conversations? Leading agencies and brands add a purpose-built insights platform like Discuss.io to a generic video platform like Microsoft Teams to conduct consumer interviews for research and customer experience insights. See the value-add of the Discuss.io platform in our comparison chart.
Read MoreConsumer Insights at Every Stage of the Customer Lifecycle
Connecting with consumers is critical at every stage of their relationship with your brand. The more your business decisions – whether it is product, marketing or experience related – include the voice of the consumer, the more likely you are to be successful. This 26 page guide details the approach, questions, method and tips for…
Read MoreHR Guide to Better Video Interviewing
From protecting the recruiter’s time to taking some of the pressure off the candidate, remote HR interviews offer a myriad of benefits to HR professionals and job seekers alike. Candidates are increasingly handling the job search online, and video interviews align perfectly with this trend. Read this guide to dive into these topics: Increase Consistency Across…
Read MorePrinciples of building a World-Class Agile Qualitative Research Program
Traditional research methods can no longer keep up with the dynamic nature of modern consumer demands and the rapid change of how people are communicating. This guide will help you navigate current market research challenges and help you employ a modern qualitative agile research process using research sprints including: Drive incremental value to gathering insights Increase…
Read More6-Step Guide to Operationalize a Consumer Connects Program
How can my company build a Consumer Connects Program? Inject the voice of the consumer efficiently in purpose built programs to stay ahead of the curve in these changing times. Help your brand get the most from each conversation with consumers that goes beyond random surveys, occasional market research, and haphazard focus groups. Learn how…
Read MoreMaster Moderating For Consumer Connections
Expert guidance and tips to successfully interview and get good qualitative insights online. This guide includes the following sections: Creating a discussion guide that really works in an online environment How to ladder questions to get to the real “why” and the important insights Getting your technology set properly Levering the online video platform to…
Read More