Customer Stories
Short Timeline, Lasting Impact
Embracing an Agile and Iterative Approach to Consumer Feedback to Create Impactful Campaigns The Challenges Wizz Air, one of Europe’s fastest growing low-cost airlines, needed to launch a new marketing campaign that better spoke to their audience’s pain points and unique needs in getting to their ideal weekend getaway destinations. They also wanted to explore…
Read MorePutting Assumptions To The Test
Shattering Preconceptions and Uncovering New Insights Through Conversation The Challenges Lycored, a natural food coloring company, wanted to understand how consumers thought about the color and vibrancy of the foods and candies that they ate. Within the industry, the rule of thumb has traditionally been “brighter” means “better.” The industry has spent years operating under…
Read MoreA Taste of Home
How One Chocolate Company Revamped a well-loved Classic The Challenges A global chocolate company wanted to speak with consumers in the United States about a well-loved classic that was rolling out a new snack and, with it, a new packaging. They wanted feedback on how consumers perceived and used their product and its new packaging.…
Read MoreAn Intimate View
How Connecting Over Live Video Can Bring Marketers Closer Into Consumers’ Lives The Challenges Around the world, brands are struggling with consumer engagement. As a result, the client, a multinational snacks and beverages company, recently launched an initiative to connect their teams with consumers directly. Previously, they conducted research through agencies and in person, but…
Read MoreUnveiling the Consumer’s World
How One CPG Team Conducted In-home Ethnographies Without Leaving Their Offices Summary The client, a multinational CPG company, was interested in conducting in-home ethnographies that their whole team could observe, while avoiding spending the time or resources necessary for their large team to travel and observe in person. Additionally, they were concerned about the disruptive…
Read MoreThe New Normal
How Societal & Technological Changes Shifted The Demographics That Are Available For Research The Challenges What two major demographics are typically the most challenging to access in market research? Children and older people. Discuss’s client, a multinational entertainment company, wanted to test a TV ad for a cartoon franchise with young boys and girls. The…
Read MoreBuilding an Effective Website with Consumer Interviews
How One Financial Institution Improved Their Website Using Discuss.io The Challenges A startup in the financial industry was growing quickly and redesigning their website with the intent to describe their complex product offering more intuitively for their target audience. They needed quick, but high-quality, feedback as their development team continued work on the website and…
Read MoreAvoiding Negative Brand Perception
How Concept Testing Using Discuss.io Can Protect Brands The Challenges A large manufacturer of home improvement products based in North America wanted to obtain consumer feedback regarding packaging design concepts. Specifically, they were concerned about the possibility of any negative perceptions that might be elicited as the result of the product illustrations and the graphics…
Read MoreUncovering Consumer Preferences
How a Pet Food Company Leveraged Conversations to Understand Quantitative Results The Challenges A Pet Care company was preparing to launch a new line of pet foods with a famous spokesperson. They were looking to speak with consumers to get their perspectives on determining brand names and what the spokesperson would bring to the brand.…
Read MoreHow Qualitative Research Software Delivers Valuable Insights
How Discuss Helped Unilever To Revolutionize Their Approach To Market Research Summary As the demand for meaningful insights increases, budgets tighten and time becomes more scarce, researchers are looking for new alternatives to traditional market research. Where previously, researchers would spend weeks of their time and hundreds of thousands of dollars to connect with their…
Read More