Customer Stories
How buzzback Stands Apart From Other Market Research Tools
Big brands move fast to get the customer insights they need to make informed decisions. The agencies that serve them need to move faster, making insights easily accessible through an innovative tech partner. That’s why buzzback, a US and UK-based agency that provides agile customer-centric insights, chose Discuss to deliver seamless interview experiences for respondents…
Read MoreHow Unilever Used Discuss to Enhance Mobile User Experience
See how Unilever generated immediate insights and executed changes quickly with Discuss’ mobile screen sharing app, a feature built into its all-in-one platform driving next gen human centricity. The app provides a window into the mobile user experience (UX) for organizations that need to understand the user journey of their key audiences. Unilever has used…
Read MoreHow Discuss is More Than Just a Forsta Alternative
Finding the right partner for market research software, one that enables agencies to move quickly and with ease to deliver customer insights, can be a challenge. Software solutions providers may offer a wide range of features, but it isn’t always clear how committed that provider is to innovating beyond the needs of today to anticipate…
Read MoreHow Walnut Unlimited Utilizes Customer Experience Software
Today’s customer feedback software needs to take on a lot of heavy lifting for consumer research agencies short on time. Walnut Unlimited, a UK-based Insights agency with the mission of helping brands connect with people by understanding people, knows how to move fast to keep clients engaged and happy. When Walnut had a design problem…
Read MoreHow Reckitt Held 3D Testing Remotely Utilizing UX Software
As a result of the global pandemic, in-person business practices were shuttered across the board. This couldn’t be more true for qualitative market research, which was transformed through online platforms that enabled virtual, scalable insights-generation. Insights teams accustomed to conducting in-person market research were left wondering how to continue receiving quality consumer feedback without the…
Read MoreHow Reckitt Leverages Customer Experience Software To Scale
The pandemic transformed the way market researchers connected with consumers around the globe. With innovations in customer research platforms, CX, UX and Insights teams were not longer spending time and resources on in-person sessions. Instead, they were speaking with target audiences online at scale, and speeding the time to insights like never before. Learn how…
Read MoreHow Reckitt Uses Customer Feedback to Define Brand Purpose
Defining brand purpose is a process typically involving only high level stakeholders, who must align on key brand components such as organizational values, mission, and vision statement. Yet to successfully launch a brand (or re-brand), defining brand purpose cannot be carried out in isolation — it requires rich insights from core customers and users, as well…
Read MoreHow Reckitt Leveraged Discuss for Innovation
Global insights teams are often tasked with leading the innovation pipeline when it comes to product and concept development. For teams like these, speed-to-insights is a critical factor to success. At the same time, consumer insights must be rich and detailed, painting a complete picture of the consumer’s experience in order for those insights to…
Read MoreHow Agencies Are Leveraging Discuss’ Market Research Tools
In one simple, easy to navigate market research software solution, Discuss enables agencies to deliver customer insights faster, impressing their clients and delivering great interview experiences for respondents. Features like a ‘save moment’ button and other easy-to-use clipping tools help researchers create powerful highlight reels with minimal video editing or technical expertise. Because insights can…
Read MoreGetting More Consumer Closeness with Reckitt Benckiser
Through the pandemic, market research and consumer behavior changed — consumer closeness seemed more difficult than ever. Sai Pisipati, Global Consumer Insights & Analytics Manager at Reckitt Benckiser, recognized this, and found the right tools to overcome these barriers with Discuss.io, the people insights platform he needed for: Concept & product development Brand validations…
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