Customer Stories
How Suntory is Crafting Consumer-Centric Experiences with Discuss
“Since adopting Discuss, we’ve seen a dramatic uptick in our teams getting connected to consumers. In just a few months, over two hundred of our team members have engaged in virtual IDIs, really learning how to connect with consumers and understanding them and what’s going on in their lives.” Sarah Tomasaitis, Director of Consumer &…
Read MoreUncover Hidden Opportunities and Meta Learnings with Discuss’ GenAI
With Discuss, anyone, anywhere, can have summaries created in an instant with relevant quotes automatically pulled related to key themes.With a click, Suntory teams can leverage a best-in-class suite of GenAI tools to mine insights from conversations with their consumers, uncovering themes that might be overlooked in manual analysis and revealing new opportunities for their…
Read MoreCapture and Distill Learnings in Discuss’ Insights Repository
With Discuss, Suntory teams can capture their insights, ideas, and takeaways from consumer interviews—whether they’re leading the session or observing from the backroom. Previously, insights would often be confined to a single team member’s knowledge from the conversation with, say, the restaurant manager or bartender. Now, Suntory teams across the globe can understand the thoughts,…
Read MoreWhy Suntory Partnered with Discuss
Why Suntory Global Spirits has partnered with Discuss and the impacts seen almost immediately upon roll out.
Read MorePartnering with PepsiCo to Drive Human Centricity on a Global Scale
The Challenges of Scaling Human Centricity As consumer needs, preferences and trends constantly evolve at an accelerating pace, businesses must recognize the growing importance of truly understanding what their customers want. With the rising necessity to be human-centric, global organizations must overcome the historical constraints to connecting with their consumers at scale and find ways…
Read MoreHow Human8 Boosted Research Efficiency and Client Satisfaction with Discuss’ All-In-One Platform
Overcoming technical barriers, manual inefficiencies, and fragmented processes for enhanced client engagement and satisfaction. Human8 is a human-driven consultancy that connects brands with people and culture to drive positive change. The organization unites a creative, smart and ambitious group of +900 people across 23 locations under one vision: making brands more human by better understanding…
Read MoreRemoving the Historical Constraints to Human Connections at Scale
With the rising necessity to be human-centric, global organizations must overcome the historical constraints to connecting with their consumers at scale and find ways to engage with them in a more regular and agile way. Scaling human centricity on a global level comes with its own set of challenges as traditionally, conducting empathy work has…
Read MoreHow PepsiCo is Thinking Differently to Be Human-Centric
The vision at PepsiCo has shifted to being a human-centric food and beverage company firmly embedded in the lives of the people that they serve.
Read MorePepsiCo on How the World of Qual has Changed
Sioned Winfield of PepsiCo shares how digitalization, personalization, and other factors have impacted the new era of qualitative research.
Read MoreHow Discuss is Enabling PepsiCo’s Human-Centric Journey
As a strategic partner of PepsiCo, Discuss is helping this global organization unlock human-centric growth ambitions faster, better, cheaper, and more than ever before.
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