Customer Stories

“Since adopting Discuss, we’ve seen a dramatic uptick in our teams getting connected to consumers. In just a few months, over two hundred of our team members have engaged in virtual IDIs, really learning how to connect with consumers and understanding them and what’s going on in their lives.” Sarah Tomasaitis, Director of Consumer &…

With Discuss, anyone, anywhere, can have summaries created in an instant with relevant quotes automatically pulled related to key themes.With a click, Suntory teams can leverage a best-in-class suite of GenAI tools to mine insights from conversations with their consumers, uncovering themes that might be overlooked in manual analysis and revealing new opportunities for their…

With Discuss, Suntory teams can capture their insights, ideas, and takeaways from consumer interviews—whether they’re leading the session or observing from the backroom. Previously, insights would often be confined to a single team member’s knowledge from the conversation with, say, the restaurant manager or bartender. Now, Suntory teams across the globe can understand the thoughts,…

Why Suntory Global Spirits has partnered with Discuss and the impacts seen almost immediately upon roll out.

The Challenges of Scaling Human Centricity As consumer needs, preferences and trends constantly evolve at an accelerating pace, businesses must recognize the growing importance of truly understanding what their customers want. With the rising necessity to be human-centric, global organizations must overcome the historical constraints to connecting with their consumers at scale and find ways…

 With the rising necessity to be human-centric, global organizations must overcome the historical constraints to connecting with their consumers at scale and find ways to engage with them in a more regular and agile way. Scaling human centricity on a global level comes with its own set of challenges as traditionally, conducting empathy work has…

The vision at PepsiCo has shifted to being a human-centric food and beverage company firmly embedded in the lives of the people that they serve.

Sioned Winfield of PepsiCo shares how digitalization, personalization, and other factors have impacted the new era of qualitative research.