Analyze

Scale your research with AI-powered qualitative analysis

Qualitative analysis doesn’t have to move at a snails pace. Our intuitive AI and reporting tools help you gain market insights faster, making it easy to analyze and share valuable customer conversations.

Screenshot of a webpage showing a project summary with a download button for transcripts. The page includes sections for summary and quotes related to the motivation for using food delivery.
A laptop screen displays a webpage detailing steps for incorporating questions in an interview preparation tool, enhanced by Generative AI Summaries.

Insights in days vs weeks

Replace the weeks or months spent on manual analysis and turn hundreds of hours of interviews and pages of transcripts into insights in minutes using a combination of GenAI and intuitive analysis tools.

Surface market insights that drive human centricity

Understand the thoughts, opinions, and behaviors of your consumers and influencers. With tools that make it easy to collaborate and share findings with your stakeholders, you’re enabled to make smarter, human centric decisions.

A woman in glasses and a blue shirt is on a video call. Three video thumbnails labeled Theme 1, Theme 2, and Theme 3 are below. Paper planes are flying on the right.

Key Capabilities

Easy to use analysis tools

A website interface showing text analysis on environmental considerations. A pop-up window displays two people smiling during a video call, with a transcript beside them.
A website interface showing text analysis on environmental considerations. A pop-up window displays two people smiling during a video call, with a transcript beside them.

Generative AI

Genie, your GenAI research assistant, helps you spend less time on the labor-intensive parts of qualitative research and makes your whole team look like geniuses – working smarter, better, and faster.

Three video thumbnails with sentiment labels. First is "Mixed Sentiment," the others are "Positive Sentiment." Options menu is open under the first thumbnail.

Video editing and highlight reels

Share learnings and create look up moments using intuitive, built-in video editing and highlight reels, enabling you to embed consumer feedback in every decision.

A person smiles next to a transcript discussing a food delivery experience, mentioning Valentine's Day and ordering from a local Italian restaurant via Uber Eats.

Global machine transcription

Analyze findings and pinpoint key moments with an auto-generated transcript of your recordings across 100+countries — helping you distill hours of video into a comprehensive report.

A person observes a video call on a laptop with six participants while two sentiment analysis cards are displayed in the foreground, summarizing video content.

Tagging and sentiment analysis

Quickly search and find keywords or themes you’re looking for with tagging and layer on AI-powered sentiment analysis to better understand underlying emotions.