Analyze

Scale your research with AI-powered qualitative analysis

Qualitative analysis doesn’t have to move at a snails pace. Our intuitive AI and reporting tools help you gain market insights faster, making it easy to analyze and share valuable customer conversations.

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A laptop screen displays a webpage detailing steps for incorporating questions in an interview preparation tool, enhanced by Generative AI Summaries.

Insights in days vs weeks

Replace the weeks or months spent on manual analysis and turn hundreds of hours of interviews and pages of transcripts into insights in minutes using a combination of GenAI and intuitive analysis tools.

Meet your GenAI assistant

Surface market insights that drive human centricity

Understand the thoughts, opinions, and behaviors of your consumers and influencers. With tools that make it easy to collaborate and share findings with your stakeholders, you’re enabled to make smarter, human centric decisions.

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Key Capabilities

Easy to use analysis tools

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A website interface showing text analysis on environmental considerations. A pop-up window displays two people smiling during a video call, with a transcript beside them.

Generative AI

Genie, your GenAI research assistant, helps you spend less time on the labor-intensive parts of qualitative research and makes your whole team look like geniuses – working smarter, better, and faster.

Learn more about Generative AI
Three video thumbnails with sentiment labels. First is "Mixed Sentiment," the others are "Positive Sentiment." Options menu is open under the first thumbnail.

Video editing and highlight reels

Share learnings and create look up moments using intuitive, built-in video editing and highlight reels, enabling you to embed consumer feedback in every decision.

A person smiles next to a transcript discussing a food delivery experience, mentioning Valentine's Day and ordering from a local Italian restaurant via Uber Eats.

Global machine transcription

Analyze findings and pinpoint key moments with an auto-generated transcript of your recordings across 100+countries — helping you distill hours of video into a comprehensive report.

A person observes a video call on a laptop with six participants while two sentiment analysis cards are displayed in the foreground, summarizing video content.

Tagging and sentiment analysis

Quickly search and find keywords or themes you’re looking for with tagging and layer on AI-powered sentiment analysis to better understand underlying emotions.

Featured Testimonial

Sarah Tomasaiti with long brown hair wearing a blue shirt and dark blazer, smiling at the camera.
"As we’re building this insights repository of videos in Discuss we can use their AI for meta learnings and look for things that maybe we’re not seeing on an individual basis but the AI can really help us to understand and detect those themes that can impact our categories and brands."
Sarah Tomasaitis
Director of Consumer & Shopper Insights

Featured resources

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How Suntory is Crafting Consumer-Centric Experiences with Discuss

Customer StoriesVideos

How Telenet is Eliminating the Time-Consuming, Complex Nature of Qual Research with Discuss 

Customer StoriesVideos
Pink and purple gradient background with text: "Why Wonderlust Collective Trusts Discuss for Smarter, Faster Qualitative Research." Logos in the corners.

Why Wonderlust Collective Trusts Discuss to Deliver Qual Insights 90% Faster for Their Clients

Customer Stories