GENERATIVE AI
Unlock AI powered market research on a global scale
Uncovering insights from in-depth feedback has been too hard for too long. Genie, Discuss’ GenAI Assistant, makes it easy to capture global perspectives in 100+ markets in real-time — enabling anyone to easily synthesize hours of input without needing to learn prompt engineering.
Answer research questions in an instant
Spend less time analyzing your findings and more time delivering impactful insights with AI-powered analysis. With Genie, answer your key questions in a click so you can make faster decisions. Whether they’re from your discussion guide or a new question sparked after an interview, Genie provides a summary, quotes, and clips to every research question asked.
Bubble up hidden insights
Eliminate confirmation bias and uncover insights you may have missed. Genie, your AI-powered assistant, looks at the entirety of all transcripts to provide key themes that may be outside of your original questions. And of course, it produces summaries and supporting quotes and clips to validate each theme.
Create a macro-level view of qual
Navigating through hours of unstructured video feedback is time-consuming and inefficient. With Genie, get a first-draft overview of your insights based on your research objective — allowing you to have a starting point for analysis and share a preview of insights with your stakeholders.
Featured Testimonial
Key GenAI features
Single-session recaps
Share recaps of each session with key stakeholders immediately after an interview is completed and use recaps to refine your questions for upcoming sessions.
AI-powered video insights
Segment analysis
Shareable learnings
Frequently asked questions
Who can use Genie?
Genie can be used on a per project basis or can be included on every project when you include it on your Discuss subscription.
Where can I use Genie?
Genie will be available across your research process. Today you can use her to summarize your feedback — helping you streamline your reporting.
Will my data be kept private?
Genie is leveraging an API connection with OpenAI that is secure and private and only references the data for your specific project.
Featured Resources
Discover how leading global brands are using Discuss to unlock in-depth qualitative insights.
