,

Getting More Consumer Closeness with Reckitt Benckiser

 

Through the pandemic, market research and consumer behavior changed — consumer closeness seemed more difficult than ever. Sai Pisipati, Global Consumer Insights & Analytics Manager at Reckitt Benckiser, recognized this, and found the right tools to overcome these barriers with Discuss.io, the people insights platform he needed for:

  • Concept & product development
  • Brand validations
  • Consumer user experience

Discuss.io offered more flexibility to directly engage with consumers, as well as agile research approaches that resulted in more consumer closeness and opportunities to empathize with consumers.

Learn how Reckitt Benckiser earned a permanent seat at consumers’ window with Discuss.io.

Sign Up for our Newsletter

Related Customer Stories

Slide with Haleon and Discuss logos. Text reads: "How Haleon is Transforming their Approach to Consumer Understanding with Discuss" on a pink and purple gradient background.

Why Haleon chooses Discuss

Haleon is radically transforming their approach to consumer understanding, driving more conversations with more people across the demand spaces they…

Webinar title slide for Haleon's new human-centric approach to demand spaces, featuring Jim Longo and Litthya Báez, with Discuss and Haleon logos.

Haleon’s New Human Centric Approach to Demand Spaces

From the TMRE Orlando Conference | December 2024 Getting health in more hands is a pillar of Haleon’s go-forward growth…

Pink and purple gradient background with text: "Why Wonderlust Collective Trusts Discuss for Smarter, Faster Qualitative Research." Logos in the corners.

Why Wonderlust Collective Trusts Discuss to Deliver Qual Insights 90% Faster for Their Clients

Discover how this insight consulting agency is addressing the time-consuming and complex nature of qualitative research Wonderlust Collective is a…