Redefining Market Insights: Discuss’ Recognition as a Trusted Partner and Industry Innovator

Discuss is grateful to be recognized as a leader in the qualitative research space, driven by its dedication to excellence and continuous innovation. These recent awardings reflect the company’s commitment to addressing the long-standing challenges in qualitative research, including its often time-consuming, complex, and costly nature. For Discuss, true innovation goes beyond simply offering the best technology; it also means understanding and providing a solution for the unique challenges faced by its customers. As a trusted partner and industry innovator, Discuss continues to redefine qual in this new era.

Industry Publications

The report features the GRIT Top 50 Innovative Suppliers and emphasizes the strong correlation between a supplier’s reputation for innovation and its marketplace success. Discuss’ inclusion in the Top 10 further solidifies its role as a trusted technology partner and its commitment to a customer-focused innovation strategy, addressing both the unique challenges faced by its customers and broader industry issues. 

To dive deeper into the insights shared in the 2024 GRIT Business & Innovation Report, you can request to download it here. 

Customer & User Recognition

Discuss has consistently ranked as a leader in G2’s quarterly reports for User Research and Consumer Video Feedback, achieving top positions in Spring, Summer, and Fall 2024. Earning #1 rankings for Best Results, Most Implementable, and Best Usability, while also securing Momentum and Overall Leader badges is a testament to Discuss’ understanding that in qualitative research, it’s not just about having the right technology, but also ensuring that the tech is easy for everyone to use and integrates seamlessly into the research process.

Notably, the Best Results award highlights that users are experiencing the tangible value of Discuss faster than ever. With reviewers reporting an average return on investment of just five months, Discuss’ time to ROI is well below the industry average of 11 months, as of the Fall 2024 report. 

Influencer & Analyst Recognition

This distinction underscores Discuss’ innovative vision in the qual research space, as the company received the highest possible rating for its roadmap, market approach, and supporting products and services within the strategy category. Forrester’s report highlights that “Discuss is a strong qualitative platform and a great fit for companies that have specific needs for conducting quality focus groups and in-depth moderated interviews.”

Global Recognition

With dozens of solution providers in this space, being the only one to receive this ‘Highly Commended’ recognition highlights the company’s commitment to empowering global organizations to easily connect with their consumers and make faster, data-driven decisions with its innovative qual platform and powerful suite of GenAI tools. This acknowledgment from one of the world’s leading research associations reinforces Discuss’ global presence and highlights its continued growth in Europe, evidenced by a 55% year-over-year increase in research projects conducted on the platform across the region.

Conclusion

Discuss is proud to receive recognition across these various areas, reflecting its commitment to innovation, excellence, and customer success. These awards are not just milestones; they represent the collective effort of the entire Discuss team in providing a valuable, all-in-one qual solution. With a focus on empowering global brands and research agencies to eliminate their biggest pain points, Discuss is not just shaping the future of qualitative research—it’s reimagining it.