PLATFORM
Purpose built qualitative research platform
Go beyond data points and bring in-depth insights to life across your organization in real-time, transforming customer relationships and driving more informed strategic decisions faster than ever before.
Prepare
Seamlessly set up your research with an easy-to-use central qualitative hub. Tailor each project to your objectives, ensuring every interaction is focused, efficient, and set up to uncover meaningful insights that support your research goals.
Ask
Answer your key qualitative uses all in a single platform. Leverage Live, Auto-Moderated, and Previously Recorded market research tools to help you connect with the right participants, ask the right questions, and get insights on demand.
Analyze
Unlock the power of your data. Quickly turn raw feedback into actionable insights with powerful analysis and GenAI tools. Organize, visualize, and interpret findings with ease, giving you the ability to make smart, informed decisions backed by real consumer feedback.
Key Capabilities
All your qual research, all in one place
Leverage a secure, global platform for all your market research needs.
Generative AI
Genie, your GenAI research assistant, helps you spend less time on the labor-intensive parts of qualitative research and makes your whole team look like geniuses – working smarter, better, and faster.
Live research
Learn more in less time and make better informed decisions with end-to-end qualitative research software designed for interactive virtual focus groups and live interviews.
Auto-moderated research
Turn experiences into insights with auto-moderated video feedback, usability testing, video open-ends — enabling faster, more agile qual research.
Previously recorded research
Build a robust insights repository, no matter where the research was conducted — creating a holistic view of all research from Discuss and other sources while leveraging the power of GenAI.
Teams
Empowering every team, regardless of experience
Featured Testimonial
