Jim Longo, co-founder and VP of Research Solutions at Discuss.io, was recently published in Research Live.
Read it here
In this article, Jim walks us through the origins of market research and the story of an innovator, Dr. Paul “Doc” Smelser of P&G. Doc Smelser is credited as the driving force that figured out how brands could learn what consumers really wanted. How did he do it? He encouraged representatives of the brand to find consumers and to have conversations with them.
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