The Role of Insights in Consumer Journey – IIeX NA

Every year, the biggest leaders in innovation within the Insights world come together in Atlanta for IIeX NA. This year, Discuss.io Co-Founder and VP of Research Solutions, Jim Longo will on stage with Logitech’s Ross Almazan and Scoot Insights’ Katrina Noelle. Together, they will be talking about how Logitech went about understanding the consumer, as they prepared for the launch of their first product in a new category. Attendees will walk away with learnings on how to drive consumer-centric decision making within their organizations, as they undergo similar endeavors.

Keurig Showcase – Track 3

Understanding the Consumer Journey through Insights

DAY 2: Tuesday, June 12 3:00-3:20 pm If you’d like to learn more, have a conversation with Jim in Atlanta!

Our session description:

Launching a new product category can be a scary and exciting time for brands. With so many unknowns, it’s essential to build a deep understanding of how the consumer moves through the Consumer Journey. That understanding becomes more holistic when brands leverage multiple insights-driven and consumer-centric methodologies, making way for greater success upon launch. Logitech will share their process for understanding the Consumer Journey as well as key learnings from their first launch in the smart speaker category, with their Ultimate Ears Blast and MegaBlast speakers.