Understanding Consumers
How Our Marketers are Leveraging Discuss to Harness the Power of Customer Insights
“People don’t buy what you do; they buy why you do it.” ― Simon Sinek, Start with Why: How Great…
In-Home Usage Testing: Everything You Need to Know
Imagine you’re a market researcher for a company that produces a best-selling wireless bluetooth speaker. Your product has proven to…
How Artificial Intelligence Fuels Consumer Insights
Artificial Intelligence (AI) has come a long way from gracing the pages of science fiction novels and movie screens featuring…
Teams and Discuss: The New Way to Extract More Insights in Less Time
What do a product manager at a global entertainment company, a small customer experience team at an e-commerce platform, and…
Zoom and Discuss: The New Way to Extract More Insights in Less Time
What do a product manager at a global entertainment company, a small customer experience team at an e-commerce platform, and…
Get Pinpoint Accurate Personas Using Qualitative Research
Whether you need to understand a user base for a go-to-market strategy or are looking to build customer awareness across…
Putting the Person into E-Commerce Personalization
E-commerce shoppers are more than an a data point or part of a predictive algorithm. Big “P” Personalization requires insight…
Gain a Business Edge with Our Smart Video Platform
In looking for a video platform to effectively engage with customers and perform the market research you need, don’t…
Remote User Interviews Are Finally Having Their Moment
Travel and in-person meetings may not be part of our work-life right now, but user interviews have never been more…
Understanding the touchpoints of the customer journey: How pre-work and conversations can help
Consumers don’t decide to buy your product on a whim if they’ve never been exposed to it before…