Focus Groups
How to Facilitate Meaningful Insights: Strategies for Effective Focus Group Discussions
Conducting a worthwhile focus group requires a strong purpose and well-defined objectives. This isn’t an ordinary chat; it’s an organized…
How to Optimize Engagement with a Virtual Focus Group: Strategies and Tips
Creating successful engagement in virtual focus groups starts with proper planning. This involves everything from the setup of your digital…
Maximize the number of research projects completed by year’s end: Yes, it can be done
Ask most agencies managing enterprise-level market research (MRX) projects, and they’ll tell you they have a love/hate relationship with their…
Seven Tips and Tricks for Better Online Focus Groups
The pandemic accelerated adoption of digital experiences at an unprecedented rate. It seemed like the switch was flipped almost overnight…
Online Focus Groups
Focus groups consist of multiple participants sharing their opinions. Rightfully popular within qualitative research, the study method brings a few…
10 Language Blunders That Would Have Been Avoided With Market Research
Businesses try as much as possible to keep brands, model names and slogans consistent across international markets as much as…
Introducing Backroom Chat, a Researcher’s New Best Friend
One of the most-loved, and most-copied, features in our platform is our Backroom Chat. The ability for end clients and…
Feature Series: Programmatic Recruiting
Panelist recruitment is one of the biggest pains for market researchers. It’s time consuming, challenging, and costly, but unfortunately, it…
A Pulse of the American Public
In this world of data overload, there is no shortage of facts and figures. With so much information rushing in…
Focus Groups: A Barometer for Politics
The months leading up to the presidential elections are always an interesting and vibrant time in the United States; however,…