Customer Loyalty
Customer Lifecycle Research: How to Gain Consumer Insights at the Retention Stage
Key Takeaways: Customer service (feel the love) is key to repeat or new product purchases for current customers. Transforming customers…
The Fallacy of the “Fanboy” as your path to Consumer Insight
We have all heard about the “fanboy”: the rabid enthusiast willing to do and say anything to prove their loyalty to a brand. Merriam Webster dictionary has even created a definition for fanboy: “a boy or man who is an extremely or overly enthusiastic fan of someone or something.”