Culture
3 Ways to Remove Bias from the Interview Process with Tech Tools
Bias isn’t always conscious. Try as you might to fight against personal predispositions, bias can still find its way into…
10 Language Blunders That Would Have Been Avoided With Market Research
Businesses try as much as possible to keep brands, model names and slogans consistent across international markets as much as…
Data, Brands and Culture Go Hand-In-Hand
We recently had the great pleasure of attending the Insights Innovation Exchange (IIeX) in Atlanta. You can imagine our excitement when we saw that esteemed anthropologist, Grant McCracken, was going to be giving the keynote address. IIeX is a conference that places value on innovation and research and, as a result, a lot of the sessions revolve around topics like…