Consumer Connects
3 Steps to Creating an Intriguing Screener
The reality is that people are busy. They don’t want to take the time to answer screener questions which can…
How to Find the Right Target Audience, Every Time
Recruiting research participants can be one of the most difficult aspects of qualitative projects. But when you do find the…
How to Design a Consumer Empathy Study
It’s tempting to consider starting a market research project with a totally open mind. You find some customers and just…
6 Steps to Building a Successful Empathy ProgramÂ
“You can’t just ask customers what they want and then try to give that to them. By the time you…
3 Ways to Remove Bias from the Interview Process with Tech Tools
Bias isn’t always conscious. Try as you might to fight against personal predispositions, bias can still find its way into…
Stories speak louder than spreadsheets
In this article published in the Huffington Post, Discucss.io Founder Zach Simmons elaborates on the need to have a conversation in the age of big data. Read it here…