Consumer Behaviour
From Observation to Insight to Strategy: The Evolution of Innovation
Many people think that innovation starts with the proverbial “big idea,” the imaginary bulb that lights up above an inventor’s…
Get Pinpoint Accurate Personas Using Qualitative Research
Whether you need to understand a user base for a go-to-market strategy or are looking to build customer awareness across…
Beyond NPS: Understanding Customer Satisfaction with Qualitative Research
A net promoter score (NPS) is highly valuable when it comes to measuring overall customer loyalty and satisfaction, in turn…
The Post-COVID Consumer: What’s Changed and What Are the Opportunities?
From burnout to boredom, breakdown to even blessings, the COVID-19 pandemic made an indelible impression on consumers across geographies and…
Consumer Conversations Reign Supreme for Achieving Empathy
On RBDR, an established podcast famed for providing marketing insights you won’t find anywhere else, Discuss’s CSO Jim Longo discussed…
Customer Lifecycle Research: How to Gain Consumer Insights at the Retention Stage
Key Takeaways: Customer service (feel the love) is key to repeat or new product purchases for current customers. Transforming customers…
How to Use Qualitative Research for Insights at the Purchase Stage
At the center of the consumer buying process, purchasing is the main step to revenue and profit. The purchase stage…
Customer Lifecycle Research: How to Gain Consumer Insights at the Consideration Stage
KEY TAKEAWAYS Marketing demand generation programs that focus on generating interest or “leads” and transforming prospects into customers should be modified…
Customer Lifecycle Research: How to Gain Consumer Insights at the Awareness Stage
KEY TAKEAWAYS: To remain competitive, brands must learn to understand consumers at every stage of the customer lifecycle, especially the…
How to Improve Your Conversion Rate Using Qualitative Analytics
KEY TAKEAWAYS: While quantitative analytics provide data points from the customer journey, qualitative analytics will help you understand the…