Brand Perception
What is Customer Perception?
In general marketing terms, customer perception refers to customers’ awareness, their impressions, and their opinions about a business and its…
Beyond NPS: Understanding Customer Satisfaction with Qualitative Research
A net promoter score (NPS) is highly valuable when it comes to measuring overall customer loyalty and satisfaction, in turn…
Build Brand Advocates with Research Throughout the Customer Lifecycle
Today’s brands are more focused on going straight to their customers to get inside their minds and cater to their…