3 Steps to Creating an Intriguing Screener

Screener Blog

The reality is that people are busy. They don’t want to take the time to answer screener questions which can sometimes feel like an invasion of privacy or worst they can sound like a scam.

But it is possible to write a screener that is effortless and maybe even intriguing.

Following these skills, you can develop a screener to find qualified, articulate participants.

  1. Prioritize screener questions so you’re eliminating unqualified people as quickly as possible.
  2. Break down recruiting requirements into simple questions.
  3. When asking multiple choice questions, always include a range of realistic options that terminate the recruit.

In the video above, we will show you the most important skills for writing a screener so you can recruit your ideal audience as quickly as possible.

Want to learn the most important skills gathered from qualitative industry experts?

Access the full series.

Sign Up for our Newsletter

Related Articles

From Apathy to Empathy: The 3 Steps to Design for Human Centricity at Scale

By Adam Mertz, Chief Growth Officer at Discuss Introduction I recently had the opportunity to moderate a compelling discussion between…

How to Find the Right Target Audience, Every Time

Recruiting research participants can be one of the most difficult aspects of qualitative projects. But when you do find the…

How to Design a Consumer Empathy Study

It’s tempting to consider starting a market research project with a totally open mind. You find some customers and just…