Discuss Blog
Exclusive blogs and information about market insights & analytics, user experience (UX), customer experience (CX), GenAI, and more.
Research Reinvented: Forrester on how AI has transformed research in just a few years
This is the third article in our five-part series based on the webinar we presented with Forrester and Quadrant Strategies,…
3 Steps to Choosing AI Research Partners You Can Count On
At Quirks NYC, Discuss Co-Founder Jim Longo and Stan Sthanunathan, industry legend and Executive Chairman of i-Genie.AI, made it clear…
The Pixie Dust Factor: A Market Researcher’s Unique Value in an AI World
At Quirks NYC, Discuss Co-Founder Jim Longo teamed up with Stan Sthanunathan, insights industry legend and Executive Chairman of i-Genie.AI…
Research Reinvented: Forrester on agents for the research and insights world
This is the second article in our five-part series based on the webinar we presented with Forrester and Quadrant Strategies,…
Research Reinvented: Straight Talk about The Agentic Revolution with Forrester
This blog series grows out of Research Reinvented: How to Master GenAI and Ensure You’re Not Left Behind, a live…
Augmented, Not Artificial: The Future of Qual Research
At Quirks NYC, Discuss Co-Founder Jim Longo joined Stan Sthanunathan, industry legend and Executive Chairman of i-Genie to look ahead…
Nestlé’s Accelerator Shows What Happens When the Whole Company Listens
By Jill Postoak, Director of Marketing, Discuss When I joined Nestlé’s Audrey Burke on stage recently at the Insights Association’s…
Speed Kills: AI Saves Time. Use That Time Wisely.
At Quirks NYC, Discuss Co-Founder Jim Longo joined industry legend and Executive Chairman of i-Genie.AI Stan Sthanunathan to explore how…
Garbage at Scale: Why AI-Only Qual Research Misses the Mark
At Quirks NYC, Discuss Co-Founder Jim Longo took the stage with Stan Sthanunathan, a legend in the insights industry and…
From Research Projects to Insight Flows: Vibe Coding Is Rewiring the Way We Learn From Customers
By Adam Mertz, Chief Growth Officer at Discuss In my first post in this series, I explained vibe coding: originally…
Shatter Assumptions. Spark New Ideas. Join Me In London on September 25th.
By Adam Mertz, Chief Growth Officer at Discuss What if the most powerful shift in market insights isn’t AI but…
How AI and Human-Led Research Are Rewriting the Rules of Qualitative Insights: Inside Our Q3 2025 Release
By Adam Mertz, Chief Growth Officer at Discuss What if the future of research wasn’t either/or? What if it was…